Welcome to the General Campus
P1Selling utilizes state-of-the-art digital technologies and development tools to quickly and efficiently provide engaging learning at a very low cost compared to traditional classroom and Web-based delivery. These solutions are also highly tailored to the specific needs of radio stations. This Demo Campus shows short samples from our online learning solution, and features Speed Marriott and Katey McGuckin, the two founding partners of P1. If you would like to view the entire library, please give us a call.

Please select a topic to begin your training:

1. Selling Skills: The Big Picture

Selling means connecting your products and services to the needs of your customer … and thinking like your customer. Learn powerful skills to show customers how they can profitably use your products.
Learn More

2. Selling Skills: The Product

Selling is about addressing the client's needs. In order to do this it is important to fully understand the capabilities of your product. From broadcast history to radio's unique language these sessions teach you about life from the product perspective.
Learn More

3. Selling Skills: The Customer

The saying goes: You can't proceed until you have first identified a need. It's now time to shift our focus to the client's side of the desk. In this series you will learn about account management, the five stage busines cycle, and a very detailed analysis of the sales cycle.
Learn More

5. Negotiating

Most Americans hate the negotiation process because it seems confrontational and leads to win/lose outcomes…exactly the opposite of what we want. But, a few Americans know that negotiation aimed at long-term win/win relationships results in more benefits for both sides. The process is even fun once you get the hang of it.
Learn More

6. Administrative

An organization is only as good as its front-line people. Learn effective administration and service skills that will increase customer satisfaction and drive customer loyalty.
Learn More

7. Supervision

The job of "supervisor" is one of the toughest in any organization. It's where the buck stops from the top, and concerns start from the bottom. Learn how to be a followable leader and to get the most out of your people through these practical techniques.
Learn More

8. Leadership

Leaders are not only responsible for current overall results, but must also be concerned with longer term organizational health and performance. This means setting values, strategic directions, and performance expectations that increase satisfaction and profitability. Learn how to bring this to life while balancing value for customers and employees, and creating a climate of empowerment, innovation, agility, and ethical behavior.
Learn More

9. HR Compliance

Organizations are absorbing needless expense and employee dissatisfaction because their leaders don’t understand how to manage in today’s legal and regulatory environment. Learn how to "stay within the lines" and avoid problems of workplace compliance.
Learn More